I went to ARGET last night to buy a new coffee maker. They had one on sale that my wife wanted. I broke the other one we owned. Too much coffee made me knock the glass pot off the counter and it smashed into a zillion pieces. Caffeine jitters… Anyhow, I get to ARGET and found that the BIG sign in front of the store was missing a letter. I got to thinking, how long has the "T" been missing? My wife said it was missing last Sunday. What identifies the TARGET brand? Is it the red target to the left of the word or is it the word, "TARGET"? All I can say is that it cheapened the TARGET buying experience. Shows a lack of attention to detail.
By the way, I went to www.arget.com to see where it would take me. It took me to the TARGET web site. So did www.taget.com. I guess they were prepared for their storefront signs to lose a letter every now and then. Nice job, branding department.
#1 by Joe Zuccaro on November 10, 2011 - 8:24 am
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Funny. I was at ears the other day, and then went to al*mart.. I guess they all need to get in touch with "Igns R US"
Cheers,
Joe Z
#2 by Family Vacation Ideas on November 15, 2011 - 4:37 pm
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Surely a perfect piece of writing! We’ve book marked it and sent it out to all of my friends since I know they’ll be intrigued, thank you very much!
#3 by Gwyn on November 27, 2011 - 5:15 pm
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When you are the size of a "Target" consumers tend to be more forgiving. A small to medium size company would probably not fair as well. It most likely hurt the brand locally in that that particular target my be thought of as one of the less maintained/dirty targets to shop at vs another target in the neighborhood.
Having the light out for more than 24 hours most likely secured their position, in the market place of being a "cheaper" retailer with deals. So perhaps in this particular case, it worked to their benefit!
For a more upscale business, it would seem the impact would be much greater. They would be perceived as "going downhill".