I found an interesting application that makes sure a company's online listings are consistent across a variety of online web sites such as, Yelp, FourSquare, SuperPages and CitySearch. Checkout www.yext.com to see how your consistent your company listing is displayed. They also have a really cool visual infographic showing the way local business compares from [...]
I stopped by the USPS office in Mt. Washington, MD on Friday. The employees inside were nice enough and I was in and out in under 10 minutes. What caught my attention was the banner they had hanging outside on the rail promoting "Rent a PO Box Today". It was in tatters. Perhaps someone [...]
I was recently notified that my BusinessCard2 profile was being acquired by Workface. So I took a few minutes to check it out. Workface is an all-in-one application that allows you to proactively respond to prospective or existing customers via chat, video and even voice. It has a local client that resides on your computer [...]
Part Two – The Brand Audit Process In part one, Refined Branding introduced the concept and importance of having your brand audited. Now we would like to share the actual process that’s involved when undertaking a brand audit. Whether you’re painting a picture, finishing a basement or getting ready to go fishing, almost everything [...]
Part One – What is a Brand Audit? If you’re a business owner, consider this quick challenge: explain in a clear, concise manner what your brand means to a total stranger, in less than one minute. There’s only one rule: you can’t use your elevator pitch – assuming you have one! That makes this exercise [...]