I was recently notified that my BusinessCard2 profile was being acquired by Workface. So I took a few minutes to check it out. Workface is an all-in-one application that allows you to proactively respond to prospective or existing customers via chat, video and even voice. It has a local client that resides on your computer [...]

  Part Two – The Brand Audit Process In part one, Refined Branding introduced the concept and importance of having your brand audited. Now we would like to share the actual process that’s involved when undertaking a brand audit. Whether you’re painting a picture, finishing a basement or getting ready to go fishing, almost everything [...]

Part One – What is a Brand Audit? If you’re a business owner, consider this quick challenge: explain in a clear, concise manner what your brand means to a total stranger, in less than one minute. There’s only one rule: you can’t use your elevator pitch – assuming you have one! That makes this exercise [...]

I went to ARGET last night to buy a new coffee maker. They had one on sale that my wife wanted. I broke the other one we owned. Too much coffee made me knock the glass pot off the counter and it smashed into a zillion pieces. Caffeine jitters… Anyhow, I get to ARGET and [...]

(Re-Posting from May 27th, 2009) Back in 1994, I had the pleasure of working at Sprint TeleMedia. We spent our time selling the Sprint FON network to Marketing Executives at large Fortune 1000 companies. Notice that I said Marketing Executives, notTelecom Managers. It was a very cool and creative job. I recently dusted off my old [...]