I’m a huge fan of J.S. Bach. Probably because his music is full of ADHD-laced 16th notes which was common for the Baroque period of classical music. 16th notes are fast and allow for integration and scaling of other musical instruments. Bach’s style was also notable for the way he built his musical compositions on a common [...]
I recently spent a weekend at an Aloft hotel, part of the Starwood chain of hotels. I’m always telling clients that they need to create “Moments of Truth” or positive client experiences to reflect their brand. During my stay at the Aloft hotel, I decided to sleep in on Saturday morning and put the “do [...]
The cover of April’s Information Week magazine (yes, I still get it in mashed-up tree form) had a very telling cover story. It was titled, “IT and Marketing: How Digital Media’s Changing The Relationship“. As business owners,”c-level” Executives, shareholders, etc. continue to pressure marketing folks to produce measurable metrics and results from their campaigns, the marketing [...]
Zappos.com Introduces a Printed Catalog In a sign that the online marketing medium is maturing, Zappos.com, the online shoe retailer, has decided to add a printed catalog as part of their overall marketing mix, specifically to retain existing clients and to acquire new clientele. Aaron Magness, Director for Brand Marketing and Business Development at Zappos.com [...]
This application shuts out all desktop distractions making it easier to focus on writing. Pretty cool! Focused – Demo from funkyboy on Vimeo.