Refined Branding – Refining and Managing Your Brand – Re-branding your company

Refining and managing your brand

Archive for category campaign management

IT and Marketing – A Match Made in Heaven

Apr 13

Posted by rtsadam in Campaign Manager, campaign management, cross-media, email campaigns, integrated marketing, interactive promotions, marketing, marketing automation, marketing future, marketing on demand | No Comments

The cover of April’s Information Week magazine (yes, I still get it in mashed-up tree form) had a very telling cover story. It was titled, “IT and Marketing: How Digital Media’s Changing The Relationship“. As business owners,”c-level” Executives, shareholders, etc. continue to pressure marketing folks to produce measurable metrics and results from their campaigns, the marketing [...]

Great Insight from Industry CEO – InterlinkONE’s John Foley on using integrated campaign management for self-marketing

Mar 6

Posted by rtsadam in campaign management, integrated marketing, self-marketing | 3 Comments

You don’t have to be riding on the turnip truck for very long to figure this one out. However, many print providers get “stuck in the mud” with regards to launching marketing on demand services for the sole reason that, “We’re waiting on a customer who needs it”. Guess what? YOU are the first customer! [...]