Refined Branding – Refining and Managing Your Brand – Re-branding your company

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Archive for category Campaign Manager

IT and Marketing – A Match Made in Heaven

Apr 13

Posted by rtsadam in Campaign Manager, campaign management, cross-media, email campaigns, integrated marketing, interactive promotions, marketing, marketing automation, marketing future, marketing on demand | No Comments

The cover of April’s Information Week magazine (yes, I still get it in mashed-up tree form) had a very telling cover story. It was titled, “IT and Marketing: How Digital Media’s Changing The Relationship“. As business owners,”c-level” Executives, shareholders, etc. continue to pressure marketing folks to produce measurable metrics and results from their campaigns, the marketing [...]

A Printer Manufacturer talks about a Campaign Manager Solution?

Nov 9

Posted by rtsadam in Campaign Manager, Insite, Kodak | 2 Comments

Just saw a brief clip on WhatTheyThink.com regarding campaign management tools. The speaker was Kodak’s Aaron Tavakoli. He’s the Kodak Product Manager for their Insite product family of solutions. I’m seeing more and more of the major print manufacturers opening up to non-print equipment solutions. I believe you’ll begin to see a few of the [...]