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Archive for category cross-media

IT and Marketing – A Match Made in Heaven

Apr 13

Posted by rtsadam in Campaign Manager, campaign management, cross-media, email campaigns, integrated marketing, interactive promotions, marketing, marketing automation, marketing future, marketing on demand | No Comments

The cover of April’s Information Week magazine (yes, I still get it in mashed-up tree form) had a very telling cover story. It was titled, “IT and Marketing: How Digital Media’s Changing The Relationship“. As business owners,”c-level” Executives, shareholders, etc. continue to pressure marketing folks to produce measurable metrics and results from their campaigns, the marketing [...]

Definition of Cross-Media in the Marketing World

Oct 30

Posted by rtsadam in PURLs, application solutions, cross-media, direct mail, email marketing | 142 Comments

I just returned from the Graph Expo show at McCormick Place in Chicago. First of all, you wouldn’t know that the economy is “suffering”. The place was packed. Not sure if anyone was buying anything, but it was packed nonetheless. Anyhow, the big buzz at the show was cross-media solutions. I visited many of the [...]