Refined Branding – Refining and Managing Your Brand – Re-branding your company

Refining and managing your brand

Archive for category interactive promotions

IT and Marketing – A Match Made in Heaven

Apr 13

Posted by rtsadam in Campaign Manager, campaign management, cross-media, email campaigns, integrated marketing, interactive promotions, marketing, marketing automation, marketing future, marketing on demand | No Comments

The cover of April’s Information Week magazine (yes, I still get it in mashed-up tree form) had a very telling cover story. It was titled, “IT and Marketing: How Digital Media’s Changing The Relationship“. As business owners,”c-level” Executives, shareholders, etc. continue to pressure marketing folks to produce measurable metrics and results from their campaigns, the marketing [...]

Never Forget Your Past – Integrating Old School and New School Marketing Solutions

May 27

Posted by rtsadam in interactive promotions, marketing | 1 Comment

Back in 1994, I had the pleasure of working at Sprint TeleMedia. We spent our time selling the Sprint FON network to Marketing Executives at large Fortune 1000 companies. Notice that I said Marketing Executives, not Telecom Managers. It was a very cool and creative job. I recently dusted off my old two inch V.R.U. [...]