Refined Branding – Refining and Managing Your Brand – Re-branding your company

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Archive for category marketing

IT and Marketing – A Match Made in Heaven

Apr 13

Posted by rtsadam in Campaign Manager, campaign management, cross-media, email campaigns, integrated marketing, interactive promotions, marketing, marketing automation, marketing future, marketing on demand | No Comments

The cover of April’s Information Week magazine (yes, I still get it in mashed-up tree form) had a very telling cover story. It was titled, “IT and Marketing: How Digital Media’s Changing The Relationship“. As business owners,”c-level” Executives, shareholders, etc. continue to pressure marketing folks to produce measurable metrics and results from their campaigns, the marketing [...]

Never Forget Your Past – Integrating Old School and New School Marketing Solutions

May 27

Posted by rtsadam in interactive promotions, marketing | 1 Comment

Back in 1994, I had the pleasure of working at Sprint TeleMedia. We spent our time selling the Sprint FON network to Marketing Executives at large Fortune 1000 companies. Notice that I said Marketing Executives, not Telecom Managers. It was a very cool and creative job. I recently dusted off my old two inch V.R.U. [...]

According to an Association of National Advertisers survey…

Feb 26

Posted by rtsadam in ANA, marketing, recession | 1 Comment

Here’s an interesting take on “the recession” and the marketing industry: February 10, 2009 – According to a new survey from the ANA (Association of National Advertisers), the recession had a more profound effect on the marketing industry than predicted just six months ago. Following up on a survey conducted in August 2008, the second [...]