Archive for category Uncategorized

Bach and Integrated Marketing Campaigns

I’m a huge fan of J.S. Bach. Probably because his music is full of ADHD-laced 16th notes which was common for the Baroque period of classical music. 16th notes are fast and allow for integration and scaling of other musical instruments. Bach’s style was also notable for the way he built his musical compositions on a common [...]

“Moments of Truth” – Aloft Hotels Case Study

I recently spent a weekend at an Aloft hotel, part of the Starwood chain of hotels. I'm always telling clients that they need to create "Moments of Truth" or positive client experiences to reflect their brand. During my stay at the Aloft hotel, I decided to sleep in on Saturday morning and put the "do [...]

Desktop Widgets – An On-Demand Medium Unto Itself?

A friend of mine and graphic designer, Marshall Gisser, is the owner of NYDesign, a successful graphic design firm located in Cedarhurst, NY. I recently caught up with him via LinkedIn as he is looking for Partners to help market and sell his Desktop Widgets product. In a nutshell, Desktop Widgets are small, fully branded [...]

T-Mobile Ad – Life’s for Sharing – Dance on Demand!

This ad was made for T-Mobile and is set in the Liverpool Train Station. I’m not too sure how many of the people are hired actors and how many are “viral” joiners. But the concept is quite unique. Take a look…

On Demand Price List for USPS Changes!

I couldn’t resist this one. Being an “on-demand” centric blog, I have posted the link for the USPS Price Changes Effective May 11, 2009. Here it is in all of its 44 pages of glory! CLICK HERE FOR THE REPORT Have an exciting day! The MOD Director