We help our clients figure out who they are, what they do, why they are in business and how to communicate that message to their customers

Phase I – Brand Audit & Assessment:

We will meet with you and conduct an interactive, interview session to uncover the brand foundation of your company. We will define your competitive positioning, describe your target market, how your product/service solves problems, your value proposition and how you’ll position your value against your competitors.

We will uncover and document your brand identity; in other words, describe your brand promise, what it means to prospects & customers, and the emotional human traits that you want to convey. Then we’ll explain how you’ll ensure that everything your company says, shows and does, will be consistent with this identity.

The deliverable for this initial phase will be a detailed document outlining your Brand Audit, as well as discussion points for potential Phase II business development tasks and marketing campaigns which can be used with your internal or external marketing resources.

Phase II – Brand Project Manager & Advisor:

We become your Brand Project Manager and Advisor; we stay involved with you to manage the brand and make sure every marketing medium you decide to use and campaign you launch maintains your brand identity and message. Refined Branding can bring together the appropriate marketing media and people resources to help you plan your long-term marketing strategy and short-term marketing campaigns.

Marketing media and tools that we have recommended are as follows:

  • Customer Relationship Manager (CRM)

  • Campaign Managers —

  • Print (static, dynamic, variable and lenticular) —

  • Mailing lists (personal, compilers, custom integrated) —

  • Email (static and variable) —

  • URLs (personal and interactive) —

  • Call Campaigns (Inbound, outbound, live & automated) —

  • Interactive Telepromotions —

  • Fax on-Demand —

  • Online Surveys —

  • Online Promotions —

  • Digital Promotions

  • Brand Promotions —

  • Desktop Widget Applications —

  • Web Seminars

  • Radio (conventional and online)

  • Podcasting—

  • Video (streaming, embedded and spot placement) —

  • Social Media and Networking —

  • SMS (text messaging) —

  • Mobile Tagging

  • QR Codes —

  • RSS (Really Simple Syndication) —

  • Digital Assets (multi-configured) —

  • Online Public Relations —

  • SEO (Search Engine Optimization) —

  • Adwords

  • Product Placement