Refined Branding provides End-User Experience and Functional Requirement Briefs to compliment a client's Brand Audit and Assessment. We work with software and web development firms to help them conduct the initial end-user experience and functional requirements briefing creating a clearer picture of what their client's stakeholder needs to see and understand.
I'm sure you know the scenario; an excited individual comes to a developer and says, "I've got a great idea for an app/web portal. It needs to do A, B and C. How much will that cost?". The developer then asks, "what will the end-user stakeholder need to see?" They then give you a deer-in-the-headlights look and respond, "I don't know, but it needs to do A, B and C".
Refined Branding works with software and web developers and conducts the initial briefing and provides the preliminary visual screen-shots and textual documentation that allows your designers, programmers and developers to quote a firm price and eliminate much of the "scope-creep" that so often plagues software/web development firms.