Today’s small businesses often struggle with identifying who they are and what they do. They know their product or service and it’s physical benefits, but they often lack the strategic insight to communicate their value proposition, image, themes and other components of their brand. Unfortunately, many companies think their logo is their brand.
Your brand is more than your logo!
Ask yourself these questions…
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Why am I in business? What difference or impact am I trying to make?
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What is my value proposition?
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What is the value of my features and benefits?
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What are the challenges my customer segment/s face?
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Why am I qualified to sell this product or service?
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What makes my story worth listening to? Do I even have a story?
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What are my “Moments of Truth”?
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What are my brand's imagery, themes and points of discussion?
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How effective is my elevator pitch?
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Does my brand identity mirror my brand image?
By developing their Brand Audit and Assessment first, a company's brand foundation will be in place to communicate a strong, consistent message and will set the stage for successful marketing and business development campaigns.